At GigaOM’s Mobilize conference in San Francisco on Monday, a series of panel discussions attempted to map the new business landscape. Judging by the numbers, mobile clearly matters: Smartphone penetration is approaching 50% of all mobile subscribers in the U.S, according to Jonathan Carson, general manager of digital at Nielsen. And some 60% of new phones sold [...]
Medium and small business owners can enjoy a higher level playing field with large companies through social media marketing. Accessing social network sites and social media tools enable you to connect directly to your customers and get a clear idea as to what they want, where they are and what makes them tick. And that [...]
By Dan Taylor, The Next Web It’s really no longer a question of to blog or not to blog, but rather how and what you do with your organization’s blog. Some choose to use the platform as a news and announcements rundown. Others prefer to let outside viewers in on the day-to-day developments and goings [...]
By Ekaterina Walter, The Next Web With over 135 million users, 59% of which are located outside of the United States and with 75 of the Fortune 100 companies using the network for marketing and recruiting purposes, LinkedIn has become a critical platform for building, connecting with, and growing your personal and professional networks. As the leading [...]