One of the newer media of advertising is online video, which has been on a strong incline in the past couple of years and continues to grow even in a down economy. People are going out less and staying home to surf the web more. Also, with all the portable devices available today, going online is easier than ever. Simply put, everyone is online and your business should be, too.

 

Here are a ten reasons why you should use online video to market and advertise your business:

 

 

Nearly 152 million U.S. Internet users watched an average of 111 online videos each this past April. This means there are millions of perspective viewer for your new online videos advertising your product or services. Remember the saying “actions speak louder than words?” Well, that definitely applies to online videos. Why just talk about your products and services when you can just as easily demonstrate them? You can not only demonstrate your product, but you can also show off your expertise.

 

Online video can aid in the establishing of trust between the prospective custom and your business. According to comScore.com, the number of online shoppers who watch online retail product videos before buying a product grew 40% from January, 2008 to January, 2009. Shopping online can make people wary because they don’t get to examine and inspect the product before purchasing, so the next best option is to watch an in-depth product video on it, which can ease a shopper’s mind.

 

An online video can be uploaded to multiple video sharing sites, and with the embedded code, it can be placed in various locations such as blogs, social networks, forums, and more. In many of these locations, people can leave comments and discuss the video generating buzz. Depending on the content and presentation, this will hopefully compel people to pass the video along, which means free advertising and publicity.

 

Once uploaded to the web, an online video can live forever, continually promoting your business, which, in essence, means the video can pay for itself and then some. Other marketing mediums like TV, radio, and magazines require you to buy spots, and after your budget is gone, so is your ad. Your online video ad, however, stays on your site as well as YouTube, Facebook, Digg, and so forth for FREE.

 

Online video can help your search engine rankings as well. Most video sharing sites allow you to tag your online videos, and proper tagging along with the inbound links will help with your business’ search results. Even with its great numbers, online video is still relatively new as a marketing tool.

 

Only a handful of companies are integrating online video into their marketing mix. Therefore, you can be ahead of the curve, take advantage of its benefits, and gain an edge over your competitors.

 

Contact us to find out more about how online video can help your business.

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